Collective nostalgia makes people prefer domestic products

By | January 30, 2019

[unable to retrieve full-text content]Nostalgia for events experienced by members of your own group can make you prefer domestic products over foreign ones, concludes the first systematic investigation into the effects of collective nostalgia on consumer decisions. The results could help countries bolster domestic industries without resorting to hard interventions, such as tariffs or international trade re-negotiations.
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